Getting to Know You Better
The discovery session for recruitment marketing is about getting to understand your requirements.
The discovery session covers:
- Your Employee Value Proposition
- Workplace Culture
- Work Content
- Career Development
- Job Details
- Marketing Tools
- Job Boards (Indeed, Google Jobs, others)
- Your Website
- Marketing Automation
- Applicant Tracking System
- Your Business Objectives
- Your Budget
- Your Preferred Approach
Employee Value Proposition
Your employee value proposition is if you like what you are “selling” to potential candidates. Its similar to your customer value proposition. For some business sectors or industries, candidates are in a buyers market. The best can choose who they work with and if you are company looking to grow in one of these sectors recruitment marketing needs to be a high priority.
So the first job is to identify what you are offering. This goes way beyond the job description and remuneration package. Daniel Pink in his book, “Drive” sums it up eloquently describes what motivates an employee as; Autonomy, Mastery & Purpose. Your employee value proposition needs also to cover; workplace culture, work content & career development.
If when we sit down with you and work through what you are offering in terms of working culture and you feel you need help in that area then we work with very experienced HR and leadership and workplace development coaches who can help you sit down with you to review how it can be made more progressive and attractive to potential candidates.
As a digital agency we have a range of digital marketing tools available to us and so we look at a number of things:
- Whether you are promoting one job, have an ongoing requirement for a role (e.g. drivers, care assistants) or a range of roles that require filling over a period of time.
- Which job boards are the most likely to appeal to your target audience.
- Which social media platforms your potential candidates might use
- How you current website promotes your employee value proposition and whether a separate employer branded micro site would work.
Applicant Tracking System
An applicant tracking system makes it a lot easier and more secure way to manage incoming job applicants. If you are working with a recruitment agency or HR professional where they are likely to have their own or are you doing the recruitment process yourself. We have our own applicant tracking system which you can access and use to manage your candidates or you can use one of the low cost ones such as Zoho Recruit or Recruitee. Ideally, you don’t want to be receiving unsolicited emails from potential candidates with malware laden attachments. For more information, please read What are the benefits of an applicant Tracking System?
We need to understand your business objectives. Is the a one-off recruitment marketing campaign or are you going to require a steady stream of potential candidates? We need to be clear on what you are looking to achieve and by when. If you are looking for a stream of candidates then we have more options such as the development of employer branded micro-websites specifically setup to market your complete employee value proposition and so allow us to get found in the search engines.
Your available budget will dictate which options are available to use. We will sit down with you and tell you what your options are at differing levels of budget. We will always try to help no matter what your budget, however, if too constrained then we may offer you a coaching package so that you do it yourself with our guidance.
Your Preferred Approach
At the end of the day, whatever we recommend to deliver it has to fit with the way you work and your budget. We don’t offer a one size fits all but use a modular approach to build a solution that is right for you, your business and your budget.