You may or may not have heard of the phrase, “pay to play” when it comes to getting noticed on social media. If you are promoting a job vacancy then you will need to use paid social media advertising to get noticed. There are no free options available now.

Popular platforms for promoting a vacancy are:

  • Job boards, especially
  • Google Jobs. Here you need to submit your job ad to a board that Google scrapes for job adverts to display on the Google Jobs Listings (type job title + jobs in Google to see)
  • LinkedIn Job Advertising
  • Facebook Advertising (not boosting a post)
  • Instagram Advertising

We are now investigating marketing automation on Facebook Advertising in order to engage with candidates to improve the conversion rates of the adverts.

If you would like to speak to a specialist in this area, please call 0345 053 7417 or email